Why 4Sight?
On the cutting edge of market research, we go beyond social listening and monitoring to give you the so what that data can provide – rich insights and actionable recommendations from experienced brand strategists. Because online data is so vast and can offer an unbiased and unfiltered understanding of the consumer experience and the category, we developed our proprietary, machine learning algorithm first with this vast data set in mind. Then our seasoned strategists engage with and sift through the data to identify the most important findings and provide actionable recommendations.
- Robust
- quality data
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- science-driven analysis
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- Deep Insights
- from expert brand strategists
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- better decisions
- for your brand
Consumer-Related Challenges Facing Your Business
Our team brings more than 40 years of experience working on large consumer product brands. We understand the challenges you face because we’ve seen them from both the brand and the research side. We’ve asked the questions and built a methodology to uncover the answers from your consumer data.
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Our Solutions Provide Answers
How Brands Use 4Sight
We mine your brand’s largest data set for insights that fuel brand growth.
Pampers
What are consumer purchase barriers and competitive vulnerabilities?
>668,000
Data Points Analyzed
2010
Data Going Back Through
Mars, Inc.
Who is our target consumer persona for a new launch?
180,000
Data Points Analyzed
2012
Data Going Back Through
Russell Stover
What are insights for Jobs to Be Done as groundwork for future innovation?
204,000
Data Points Analyzed
2014
Data Going Back Through
Gore-Tex
How are consumers talking about our brand post purchase? What are our Points of difference?
24,000
Data Points Analyzed
2016
Data Going Back Through
Tide
What are the compensatory behaviors and the corresponding Jobs to be Done in a particular segment?
46,000
Data Points Analyzed
2012
Data Going Back Through
Nestle
How can we elevate the omnichannel consumer experience across certain apps?
552,000
Data Points Analyzed
2014
Data Going Back Through
Crunchmaster
What is consumers’ perception of our value? How can we communicate PoD?
104,000
Data Points Analyzed
2013
Data Going Back Through
Energizer
What is consumer reaction to a packaging change?
200,000
Data Points Analyzed
2010
Data Going Back Through
Mizkan
How can we understand whitespace opportunities within a premium landscape dominated by a key competitor?
18,000
Data Points Analyzed
2015
Data Going Back Through
Secret
What is early consumer reaction to a new product launch?
28,000
Data Going Back Through
2014
Data Going Back Through
Sabra
How can we pinpoint opportunities to better communicate new launch benefits and uncover competitive vulnerabilities?
26,000
Data Points Analyzed
2012
Data Going Back Through
Clorox
How can we understand consumer perception of a product change?
16,000
Data Points Analyzed
2013
Data Going Back Through
What can your Data do for you?
Contact us to set up an initial consultation. We will talk about your brand, the challenges you’re facing, and how 4Sight can provide the information you need to keep growing.
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