Applying novel datasets, innovative analytics, and rich expertise to accelerate innovation and growth.

4Sight Advantage At-a-Glance

  • Founded by a former P&G executive, an Ohio State Physics Professor and a Professor of Strategy.

  • A tool born from recognizing the importance of collaboration and opportunity.

  • Decades of CPG, insights, innovation, and data science experience.

  • A team ready to put ingredient risks and opportunities at your fingertips so there are no surprises

  • Our machine learning algorithms were originally developed for the Department of Defense

4Sight Advantage At-a-Glance

Origin Story

Origin stories are always interesting, but this one was particularly; 4Sight grew out of an invitation to speak at an entrepreneurship undergraduate class, an East Coast connection and an opportunity to bring two entities together in a 1+1 = 3 way.

Our founders, Mark Jeffreys, Dr. Stephanie Hughes, and Dr. Richard Hughes recognized a synergy between their respective companies – combining CHN’s data analysis and predictive power trusted by the Department of Defense, and 4Sight’s deep commercial expertise to create 4Sight Advantage.

Mark Jeffreys’ experience working in brand management with P&G, one of the largest CPG companies in the world, led to 4Sight. After 17 years working across various functions, he saw a specific need.

Mark created his first company to solve for an efficient and cost-effective method of communication between brands and consumers in the eCommerce reviews space. But more and more, Mark and the brands he worked with found there was more value in the deep human insights the reviews yielded. He partnered with a team of data scientists, insight experts, and strategy and marketing consultants to form 4Sight. Together, they focus on the best ways to act on the insights that will make the biggest difference to brands.

Stephanie and Richard Hughes created CHN Analytics from their extensive backgrounds in data science and market analysis. Stephanie, as Chair of NKU’s Management Department and Professor of Strategy, asked Mark to speak in her entrepreneurship class. From there, a business relationship and friendship developed.

Origin Story

40+ Years of Data Science and Commercial Expertise

Our team has extensive and broad experience on both the data science a commercial sides.

On the Data Science Side:

On the Data Science Side:

  • Lead by Dr. Richard Hughes and Professor of Strategy Dr. Stephanie Hughes
  • A team of data scientists and developers who have developed code for rockets and satellites
  • Access to The Ohio State’s computational power
On the Commercial Side:

On the Commercial Side:

  • Lead by former P&G Executive Mark Jeffreys
  • A team with decades of experience leading and consulting on major Fortune 500 brands

We’re a team of problem solvers, always eager to take on the toughest challenges and create solutions that enable actionable solutions for clients.

We’ve tried a full range of tools and capabilities, discovered their limitations, and dreamed of a more holistic resource. That’s why we created 4Sight Advantage: We recognize the need for a solution that brings together disparate data sources, filters out the noise, and support companies in any category in their efforts to get out ahead of risks – all delivered in a UI-friendly dashboard.

Client Success

Client Success

Our goal is your success, so we’ve made sure to have a team in place that can support your journey – every step of the way. Our Ingredients At Your Fingertips dashboard was created with input from our clients, and our team is always innovating to bring you not only the most cutting edge analysis with the most intuitive, user-friendly interface. Our client success management team is there to provide you with a liaison who will ensure you have all the tools and training you need to ensure you can action the data.


Mark Jeffreys

Mark is an award-winning, seasoned senior executive and start-up founder with more than 25 years of success delivering profitable sales growth for some of the world’s most visible brands. His experience spans consumer packaged goods, food manufacturing, home furnishing, non-profit, government and start-ups. His experience also includes diverse geographies, having lived and worked in Asia, Europe and North America. Mark spent over 16 years at Procter & Gamble in Marketing, leading brands including Pampers, Always and Gillette; marketing on Amazon; and step-changing Gillette’s global eCommerce business. Prior to P&G, Mark worked at Colgate Palmolive on the Palmolive brand.

Mark launched his first start-up in January 2018: Mobile Agent Now, an uberized review-response model, which he sold in July 2020. 4Sight emerged out of Mobile Agent Now as clients from Procter & Gamble and Clorox to Reckitt Benckiser and Energizer saw value in mining their reviews (and those of competitors) for actionable insights.

Dr. Richard Hughes

As a physicist, academic and professor, Dr. Hughes was a leading member of the team that discovered the top quark and was integral to the discovery and study of the Higgs boson at the Large Hadron Collider and has contributed more than 450 publications on experimental particle and Astro Particle Physics. He has extensive expertise in data analytics, including the design and use of artificial neural networks for pattern recognition, natural language and image processing, and a variety of deep learning applications.

He also teaches courses in machine learning. Richard is a Fellow of the American Physical Society. He received his bachelor of science degree in Electrical Engineering and a Ph.D. in Physics from the University of Pennsylvania.

Dr. Stephanie Hughes

Stephanie is Chair of the Management Department and Professor of Strategy at Northern Kentucky University for the Haile College of Business. Her research interests include strategy, innovation and risk mitigation. Stephanie has over 20 years of experience in the intelligence/market analysis space providing services to Fortune 100 type clients. Stephanie is a serial entrepreneur and has founded/co-founded 6 separate businesses including 4 technology businesses utilizing data to help organizations uncover market and technology-based opportunities and reduce personnel, business, and market risk. Stephanie received her BS in Marketing and an MBA in International Business from St. Joseph’s University in Philadelphia, PA. She received her Ph.D. in International Business and Strategic Management at Temple University in Philadelphia, PA.


We’ve raised Series Seed round of funding from former C-Suite Fortune 500 executives and leaders, many of whom serve on the boards of Fortune 500 companies, as well. Our investors hold a wide range of leadership and technology expertise, and they recognize the value of your consumer data, the need for analyzing it to uncover insights you can use in decision making, and the power of action.

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