External relations teams need the ability to monitor, assess and respond quickly to any ingredient concerns before they blow up in the headlines.
External relations teams, including marketing and public relations, can benefit for several reasons:
Brand image: Knowing the potential dangers of ingredients can help external relations teams manage the brand image of a company. If a product contains harmful ingredients, external relations teams can work to minimize the damage to the brand and its reputation by communicating the dangers to the public.
Marketing messaging: Understanding the hero ingredients in a product can help teams create marketing messages that highlight its positive aspects, increasing consumer interest and sales, and differentiate the product from competitors.
Consumer trust: Consumers are increasingly interested in knowing what is in the products they use, and by being transparent about the ingredients in a product, external relations teams can build trust with consumers.
Compliance: External relations teams must also be aware of regulations and standards regarding the use of certain ingredients. Knowing which ingredients are damaging or restricted can help teams ensure that their marketing and advertising materials are compliant with local and international regulations, avoiding penalties or fines.